Survey Shows Sales of Trade Books
to K-12 Market over $300 Million in 2004
Results of the 2003-2004 survey of the size, composition, and
trends in the K-12 classroom and library market for trade books
are now available from the Educational Paperback Association (EPA).
In an unprecedented collaboration, nearly all of EPA's educational
bookseller members provided detailed sales data to Market Data Retrieval
for compilation in a comprehensive report for the years 2003 and
2004.
Included in the report is detailed information on the composition of the market as well as year-over-year changes:
- Overall size and growth of the market
- Types of products sold - paperbacks, prebound books, hardcover books, book-based audio/visuals, and reading incentive software
- Where books are sold - elementary schools vs. middle/high schools; school classrooms vs. libraries
- How books are sold - individual title sales, thematic sets, and aligned sets to reading incentive software
- Sales levels and trends for each of the 50 states
EPA's partnership with MDR also permitted benchmarking of trade book sales data against all instructional material spending and student enrollments by state.
The cost to receive the report is $495. To view and/or print the survey's table of contents, click here, or you may email Marilyn Abel at edupaperback@aol.com.
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